Analyse your Ads with Orlo's reporting tools. Discover how to generate Meta Ads reports to understand your advertising ROI and improve your advertisement posts.
Things to consider ✅
- You will need to connect your Meta Ad account to Orlo to run the Advertising Report which can be located in the 'Account Settings' area. You will also need to be an admin in both Orlo and the native platform
- The Advertising report is supported for Meta only meaning you can see your Ad performance for both Instagram and Facebook
❌ Orlo does not support Ad stats for the other platforms and this will have to be done natively
Benefits 🙌
- See the performance of your Facebook and Instagram Ads in one single report to analyse the effectiveness of your Ads to help with strategy decisions moving forward
- Clear visuals to easily report metrics to stakeholders
How to run an Advertising Report:
1) Navigate to the 'Analytics' dropdown ➡️ Select the 'Advertising Report' option.
2) Once you are in the Advertising Report builder area you can edit the following:
- Date range - Customise the date range for your report for data looking at the Current Day, the Previous Day, the Last Week the Last Month, the Last Quarter, and the Last Year
- Comparison options - Compare to the previous period or no comparison
- Currency - British Pounds, Dollars or Euros
- Ad accounts - Add one AD account or all your AD accounts to the report
3) After customising the report, click on the 'Build Analytics' button to generate your report.
4) You can edit your report by clicking on the 'Edit Report' button on the left-hand side of your report. This will take you back to the report builder page to change the date range of the report, accounts, or comparison options.
Recommendation 💡
Take a look at our Ad Report Glossary to understand each metric in the report