You can create streams in Orlo Insights for specific keywords for non-direct mentions. Learn how to set up streams to gain insights into topics relating to your organisation.
Things to consider ✅
- To access the Insights module, users will need the 'View Insights' permission enabled in the 'User Settings' area.
- There is a limit of 500 characters for X listening streams, and up to 10,000 characters for Media Monitoring Streams
Benefits 🙌
- Public Trust and Confidence - Understand what your audience is saying about you when you aren't directly mentioned, be alerted to crises, understand sentiment around services, and use insights to inform strategy decisions.
In this article:
Accessing The Stream Area
1) Navigate to the 'Insights' dropdown ➡️ Select 'Create a stream'.
2) Add your stream name and the description of the stream. Once you have added this, click 'Next'
Adding Keywords
Start creating your stream by defining specific keywords you want to monitor across your connected sources. The query builder uses "include" and "exclude" options, along with "AND" and "OR" logic, to refine your search.
To refine your stream, you can add single keywords or mentions from/of a profile. Additionally, you can create groups of keywords with customised "AND" or "OR" logic within the groups.
The example below is looking at mentions of the Midlands "AND" festival. Other examples may include.
- Mentions of your organisation
- Keywords relating to service areas
- Keywords relating to campaigns/ initiatives that you are running
Recommendation 💡
Take a look at our Query Builder guide for further examples.
2) To change a keyword to a profile or to exclude a keyword, click on the drop-down on the keyword box
3) Within the query builder, you can explore our pro tips section, which provides explanations on how Boolean search works, including guidance on adding and excluding keywords as well as incorporating profiles.
After you input your keywords, a summary of the stream will be available for you to review, ensuring that it accurately reflects the keywords you intend to monitor.
4) Once you are done with adding your keywords, click 'Save Query' in the top right-hand corner.
Listening Stream Sources
1) Once you have saved your stream, you can specify which sources you want to listen to. You can listen to the following sources:
- X (Twitter)
- Facebook Pages (FB Groups are not supported)
- Instagram Hashtags
- Media Sources (Online and Print Media)
To add your sources, click on the sources dropdown and select the source type you want to include. For X, you can turn on RT's to be included in the stream. To save your query, click the 'Save Stream' button in the top right-hand corner.