This guide will show you how to leverage Orlo's AI functionality to create engaging social media content. Discover step-by-step instructions and practical examples of when and how to effectively use AI for content generation.
Things to consider ✅
- Users will need the 'Post' permission enabled in the 'User Settings' area in Orlo to use Generate.
Benefits 🙌
- Allows users to quickly generate initial content ideas and starting points, saving valuable time and effort.
In this article
1. Creating a post using Generate
4. Examples of when to use Generate
Creating a social post using Generate
1) Click the 'Compose Post' button in the top right-hand corner to open the composer.
2) Select the social channels you want to create the post for.
3) To bring up Generate, click on the 
icon.
Within Generate, users have the option to:
- Generate Posts
- Rephrase Posts
- Generate Hashtags
Generating a Post
1) Select the 'Generate Post' option, and add your prompt. Users have the option to choose between a Formal and a Casual tone for content.
2) If you are happy with the generated text, select the 'Yes Use This!' button in the bottom right-hand corner. This will add your text to the composer for your social media post. If you want to generate this again, click the 'Generate Now' button.
From here, you can compose your post as usual, adding campaigns, post tags, and scheduling content.
Rephrasing a Post
1) Users can rephrase a post that has been created via Generate or text they have added themselves. To rephrase a post, click on the icon and click 'Rephrase Post'.
2) If you want to use the post, click the 'Yes Use This!' button, or to cancel this option, select 'No Nevermind'
Populate Hashtags
1) Users can use Generate to populate hashtags for their social media text copy. To do this, click on the icon and select 'Populate Hashtags'.
Using Hashtags is a great way to organically boost your post and make your content searchable for non-followers!
2) If you want to use the Hashtags in your post, click the 'Yes Use This!' button, or to cancel this option, select 'Cancel'
Examples of when to use Generate
- Spark New Ideas: Get inspiration for engaging social media posts when you're facing a content block.
- Create Thematic Lists: Quickly generate lists of ideas for specific topics, like local events, community initiatives, or seasonal advice.
- Refresh Existing Content: Easily rephrase and update your evergreen content, adding variety to regularly used messages across your social channels.
- Get Strategic Advice: Receive AI-powered suggestions to help refine your social media content strategy