Orlo's Marketing Report is great for analysing the performance of your social media accounts. This guide will show you how to create a marketing report and some top tips on getting the most out of your data.
Benefits of Utilising the Marketing Report 🙌
Time Efficiency - Generate comprehensive reports with a single click, eliminating the need to access each native platform.
Data-Driven Decision Making - Leverage performance analytics from your social media channels to guide your strategic decisions for your social media strategy.
Increased Engagement - Gain insights into how well your content resonates with your audience and utilise this for developing your content ideas.
How to Create Your Marketing Report:
1) To start, navigate to the 'Marketing' drop-down and select the 'Marketing Report' option.
2) In the Marketing Report, you can customise the time frame of your report to analyse different reporting periods. Other customisability includes:
- Including a comparison report
- Filtering your report by specific social media channels
- Include deleted posts in the top posts section of the Marketing Report (Orlo stores deleted content's data until the point of deletion).
- Include and exclude post tags from your Marketing Report to filter down your report for more granular analysis.
3) Once you have set your report options, click 'Build Analytics' to generate your report. You can download your report via the following options:
- PDF download
- Excel file download
- Automated report ( The report can be generated to be received weekly or monthly to selected email addresses.)
See how to automate your report below:
Stats to start looking at to evaluate your social media performance 💡
- Engagement Rate - Evaluating the engagement rate helps to identify the overall performance of your posts or account to see if people are actively interacting with your post. This is more useful than some vanity metrics such as follower count
- Reach - This shows the unique number of people who have viewed your content, helping to show the impact of your social media communication
- Top Performing Posts - Understand what content is working based on metric types, such as, whether people are sharing your content or actively commenting on your posts.
- Sentiment - What are people saying about your content, and does it relate to the message you are trying to portray? Is your content driving a behavioural change?
Top Tip!
Before tracking any metrics, define your social media goals. What are you trying to achieve?
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