Learn how to set up and utilise Orlo Insights streams to monitor specific hashtags on Instagram and capture relevant posts for non-direct mentions.
Things to consider ✅
- Users will need the 'View Insights' permission enabled in the 'User Settings' area to access Insights.
- If you are unable to access Facebook Listening and would like to include it in your subscription, please reach out to your Customer Success Manager (CSM) for further information.
- You can listen to 30 Hashtags in total.
Benefits 🙌
- Identify Reach and Engagement -If you are running Instagram campaigns that utilise specific hashtags, use Insights to monitor whether users are engaging with your hashtag and generating content related to your campaign.
- Monitor Relevant Trends -Look at industry-specific hashtags to monitor what users are sharing on Instagram, allowing you to make informed content decisions that will resonate with your audience.
In this article:
2. Adding Instagram Hashtags to your Listening Stream
3. Example Instagram Hashtag Snippets
Adding Instagram Hashtags
1) Navigate to the 'Insights' drop-down at the top of the dashboard ➡️ Select the 'My Streams' button.
2) Once you are in the 'My Streams' area, click on the 'Instagram Hashtag' button in the middle of the My Streams page. This will take you to the Instagram Hashtag Page set-up area.
3) To add a new Hashtag, click on the '+ New Hashtag' button in the top right-hand corner of the Hashtag listening page.
Adding Instagram Hashtags to your Listening Stream
Recommendation 💡
Take a look at our Creating Listening Streams guide for more detailed instructions on how to set up your keyword searches.
1) After you have created your stream layout, you can select which Hashtags you want to include in your stream. To do this, click the Instagram Hashtag option and select your group. To save your stream, click 'Save Stream'.
Example Instagram Hashtag Snippets
Example Instagram Post:
Due to API limitations, we can only retrieve the text of comments on posts for Facebook Pages regarding non-direct mentions. To view the author on Facebook, click on the three dots on the post and select the 'View Natively' option.
Instagram API Limitations
- You must have an Instagram Business Profile connected to Orlo to use this feature.
- You can track up to 30 unique hashtags simultaneously, based on a rolling 7-day period. While the same hashtag can be included in multiple listening streams, the total number of distinct hashtags in use at any given time is limited to 30.
- Historical data cannot be gathered. A hashtag only becomes "active" after it has been added to Orlo and included as a source in a listening stream.
- If your Instagram account is removed or requires re-authentication, we won't be able to collect data for the time the account is unavailable.
- You will need to remove a hashtag from any streams and the Instagram Hashtags tab list, then wait 7 days before that hashtag slot becomes free to be used for another hashtag. Due to this delay, we recommend tracking less than 30 at any time in case one needs to be added quickly to track an active or urgent topic.
- We are not provided with the time a post was created, so the timestamp you see within Orlo is when we collected the post from Instagram, which may not match what is seen natively
- The author's name is not provided by the Instagram API, so instead we show "Instagram Post" in place of the author.