Unlock key insights into your projects with the Voice of the Community module. This guide breaks down the data from your Listening Insights Report, helping you understand your audience.
Things to consider ✅
- To access the Voice of the Community area, users will need the 'View VOC Module' and 'Manage VOC Projects' permissions enabled in the 'User Settings' area.
- To access the Voice of the Community Reports, users will need to enable the 'VOC Reporting' permission in the 'User Settings' area.
- Take a look at our Creating a Project guide to see how to set up listening streams in the project area.
Listening Insights Glossary 📖
Key Metrics
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Total Number of Listening Results: This is the total count of all posts, comments, or mentions that have been gathered from the configured listening streams. It represents the overall volume of conversations being monitored.
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Positive Themes: These are topics within the listening results that are associated with a positive sentiment.
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Negative Themes: Similar to positive themes, these are the topics or subjects within the data that are linked to a negative sentiment.
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Trust Score: This score is a percentage calculated by Orlo's AI to show the ratio of trusting emotions to distrusting emotions in your listening results. A higher percentage indicates that conversations are more trusting. The score helps you gauge public perception.
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Emotion Breakdown: This chart visualises the different emotions (e.g., joy, anger, sadness, surprise) detected within the listening results. It provides a more nuanced understanding of the community's feelings.
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Sentiment Breakdown: This shows the percentage of results categorised as positive, negative, or neutral. It's a high-level overview of the overall tone of the conversations about your topic.
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Results Over Time: This chart displays the volume of listening results over a specific time period. It's useful for identifying trends, spikes in conversation.
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Results by Channel: This breakdown shows the distribution of results across the different social media channels you're monitoring (X, Facebook, Instagram). It helps you understand where most of the conversation is happening.
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Results by Channel Over Time: This metric combines the previous two, showing how the volume of results from each channel has changed over a period.
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Results by Age: This demographic breakdown shows the age groups of the users contributing to the listening results.
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Results by Gender: This chart displays the gender distribution of the users in the listening results. It provides further insight into your audience.
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Results by Language: This displays a breakdown of the different languages that are present in your listening results.
- Results by Location: Displays the top locations mentioned in your listening stream.