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Media Restrictions

Navigate media requirements with ease. Here, you'll find detailed information on the specific restrictions for media content across all our channels.

 

Things to consider ✅

  • To create content, users will need the 'Post' permission enabled for the social media accounts they need access to
  • If you're having trouble with an image or video post, or the post fails, please double-check that it meets these requirements below

 

In this article

  1. Media restrictions for Facebook
  2. Media restrictions for Instagram
  3. Media restrictions for X (Twitter)
  4. Media restrictions for NextDoor
  5. Media restrictions for Bluesky
  6. Media restrictions for YouTube
  7. Media restrictions for LinkedIn/LinkedIn Personal
  8. Media restrictions for TikTok Business
  9. Media restrictions for Threads
  10. Media restrictions for Twilio/WhatsApp
  11. Media API documentation

 

Media restrictions for Facebook

 

  • For an image, Orlo supports the following:

    • File Type: jpeg, png

    • File Size: 4194304 (4MB)

    • Min Resolution: 32x32

    • Max Resolution: 4096x4096

  • For a video, it's:

    • File Type: mp4, mov

    • File Size: 1073741824 (128MB)

    • Min Resolution: 32x32

    • Max Resolution: 1920x1920

    • Duration 1 - 1200s (20min)

  • For a reel, it's:

    • File Type: mp4, mov

    • File Size: 1073741824 (128MB)

    • Min Resolution: 540x960

    • Max Resolution: 1080x1920

    • Duration 3 - 90s (A reel published as a story on a Facebook Page can not exceed 60 seconds)

    • Compression – H.264, H.265

    • Codec – AAC Low Complexity

  • For a Story (image), it's:

    • File Type: jpeg, png, gif

    • File Size: 4194304 (4MB)

    • Min Resolution: 32x32

    • Max Resolution: 4096x4096

  • For a Story (video), it's:

    • File Type: mp4, mov

    • File Size: 1073741824 (128MB)

    • Min Resolution: 540x960

    • Max Resolution: 1080x1920

    • Duration 3 - 60s

    • Compression – H.264, H.265

    • Codec – AAC Low Complexity

 

Things to consider ✅

  • When uploading a PNG file, try to keep the file size below 1MB, as file sizes larger than that may appear pixelated after upload

 

Media restrictions for Instagram

 

  • For an image, Orlo supports the following:

    • File Type: jpeg

    • File Size: 8388608 (8MB)

    • Min Resolution: 320x320

    • Max Resolution: 1440x2560

  • For a Reel, it's:

    • File Type: mp4, mov

    • File Size: 314572800 (300MB)

    • Min Resolution: 320x320

    • Max Resolution: 1920x1080

    • Duration: 3 - 900s (15m)

    • Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).

    • Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.

    • Required aspect ratio is between 0.01:1 and 10:1 but we recommend 9:16 to avoid cropping or blank space.

  • For a Story (image), it's:

    • File Type: jpeg

    • File Size: 8388608 (8MB)

    • Min Resolution: 320x320

    • Max Resolution: 1440x2560

  • For a Story (video), it's:

    • File Type: mp4, mov

    • File Size: 104857600 (100MB)

    • Min Resolution: 320x320

    • Max Resolution: 1920x1080

    • Duration: 3 - 60s

    • Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).

    • Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.

    • Required aspect ratio is between 0.01:1 and 10:1 but we recommend 9:16 to avoid cropping or blank space.

 

Media restrictions for X (Twitter)

 

  • Picture

    • File Type: jpeg, png, gif

    • File Size: 5242880 (5MB) / 15728640 (15MB) for gifs

    • Min Resolution: 32x32

    • Max Resolution: 4032x4032

  • Video

    • File Type: mp4, mov

    • File Size: 536870912 (512MB)

    • Min Resolution: 32x32

    • Max Resolution: 1280x1024

    • Duration: 0.5 - 140s (2min 20s)

    • Audio Codec: AAC LC

    • Video Codec: H264 High Profile

    • Video Resolution: 1280x720 (landscape), 720x1280 (portrait), 720x720 (square).

    • Aspect ratio: must be between 1:3 and 3:1

 

Media restrictions for Nextdoor

 

  • Picture

    • File Type: jpeg, png, gif

    • File Size: 10485760 (10MB)

    • Min Resolution: 32x32

    • Max Resolution: 4032x4032

  • Video

    • File Type: mp4, mov, avi

    • File Size: 524288000 (500MB)

    • Min Resolution: 360x360

    • Max Resolution: 1920x1920

    • Duration: 3 - 1200 (20min)

 

Media restrictions for Bluesky

 

  • Picture

    • File Type: jpeg, png, gif

    • File Size: 976560 (0.97MB)

    • Min Resolution: 4x4

    • Max Resolution: 4096x4096

  • Video

    • File Type: mp4, mov

    • File Size: 1073741824 (128MB)

    • Min Resolution: 32x32

    • Max Resolution: 1920x1920

    • Duration 1 - 140s

 

Media restrictions for YouTube

 

  • Video

    • File Type: mp4, mov

    • File Size: 268435456000 (256GB)

    • Min Resolution: 32x32

    • Max Resolution: 1920x1920

    • Duration: 0.5 - 3600

 

Media restrictions for LinkedIn/LinkedIn Personal

  • Picture

    • File Type: jpeg, png, gif

    • File Size: 20971520 (20MB)

    • Min Resolution: 32x32

    • Max Resolution: 4032x4032

  • Video

    • File Type: mp4

    • File Size: 524288000 (500MB)

    • Min Resolution: 360x360

    • Max Resolution: 1920x1920

    • Duration: 3 - 1800s (30min)

 

Media restrictions for TikTok Business

  • Picture

    • File Type: jpeg

    • File Size: 20971520 (20MB)

    • Min Resolution: 32x32

    • Max Resolution: 1080x1920 / 1920x1080

  • Video

    • File Type: mp4, mov

    • File Size: 1048576000 (1GB)

    • Min Resolution: 360x360

    • Max Resolution: 1080x1920 / 1920x1080

    • Duration: 3 - 600s (10min)

 

Media restrictions for Threads

  • Picture

    • File Type: jpeg, png

    • File Size: 8388608 (8MB)

    • Min Resolution: 320x320

    • Max Resolution: 1440x1440

  • Video

    • File Type: mp4, mov

    • File Size: 1048576000 (1GB)

    • Min Resolution: 320x320

    • Max Resolution: 1920x1080

    • Duration: 0.5 - 300s (5min)

    • Audio Codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).

    • Video Codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.

    • Required aspect ratio is between 0.01:1 and 10:1 but we recommend 9:16 to avoid cropping or blank space.

 

Media restrictions for Twilio/WhatsApp

  • Picture

    • File Type: jpeg, png, gif

    • File Size: 5242880 (5MB)

    • Min Resolution: 32x32

    • Max Resolution: 4032x4032


 

Media API documentation

All of the restrictions above have been taken from each of the platform's API documentation, which can be found below: