Media Restrictions

Navigate media requirements with ease. Here, you'll find detailed information on the specific restrictions for media content across all our channels.

Things to consider ✅

To create content, users will need the 'Post' permission enabled for the social media accounts they need access to
If you're having trouble with an image or video post, or the post fails, please double-check that it meets these requirements below

In this article

For an image, Orlo supports the following:
- File Type: jpeg, png
- File Size: 4194304 (4MB)
- Min Resolution: 32x32
- Max Resolution: 4096x4096
For a video, it's:
- File Type: mp4, mov
- File Size: 1073741824 (128MB)
- Min Resolution: 32x32
- Max Resolution: 1920x1920
- Duration 1 - 1200s (20min)

For a Story (image), it's:
- File Type: jpeg, png, gif
- File Size: 4194304 (4MB)
- Min Resolution: 32x32
- Max Resolution: 4096x4096
For a Story (video), it's:
- File Type: mp4, mov
- File Size: 1073741824 (128MB)
- Min Resolution: 540x960
- Max Resolution: 1080x1920
- Duration 3 - 60s
- Compression – H.264, H.265
- Codec – AAC Low Complexity (AAC-LC)

Things to consider ✅

When uploading a PNG file, try to keep the file size below 1MB, as file sizes larger than that may appear pixelated after upload

For an image, Orlo supports the following:
- File Type: jpeg, png
- File Size: 8388608 (8MB)
- Min Resolution: 320x320
- Max Resolution: 1440x2560

For a post/carousel, it's:
- File Type: mp4, mov
- File Size: 100MB
- Aspect ratio 1:1 (square), 4:5 (portrait) or 1.91:1 (landscape)
- Duration 3-60 seconds

For a Story (image), it's:
- File Type: jpeg
- File Size: 8388608 (8MB)
- Min Resolution: 320x320
- Max Resolution: 1440x2560
For a Story (video), it's:
- File Type: mp4, mov
- File Size: 104857600 (100MB)
- Min Resolution: 320x320
- Max Resolution: 1920x1080
- Duration: 3 - 60s
- Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
- Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
- Required aspect ratio is between 0.01:1 and 10:1 but we recommend 9:16 to avoid cropping or blank space.

Things to consider ✅

The maximum number of images you can add to an Instagram post/carousel is 10
On a multi-image post, if the post fails, this is usually due to more than one of the file sizes being quite high or close to the limit. If this occurs, decrease the file sizes and retry the post

Picture
- File Type: jpeg, png, gif
- File Size: 5242880 (5MB) / 15728640 (15MB) for gifs
- Min Resolution: 32x32
- Max Resolution: 4032x4032
Video
- File Type: mp4, mov
- File Size: 536870912 (512MB)
- Min Resolution: 32x32
- Max Resolution: 1280x1024
- Duration: 0.5 - 140s (2min 20s)
- Audio Codec: AAC Low Complexity (AAC-LC)
- Video Codec: H264 High Profile
- Video Resolution: 1280x720 (landscape), 720x1280 (portrait), 720x720 (square).
- Aspect ratio: must be between 1:3 and 3:1

Picture
- File Type: jpeg, png, gif
- File Size: 10485760 (10MB)
- Min Resolution: 32x32
- Max Resolution: 4032x4032
Video
- File Type: mp4, mov, avi
- File Size: 524288000 (500MB)
- Min Resolution: 360x360
- Max Resolution: 1920x1920
- Duration: 3 - 1200 (20min)

Picture
- File Type: jpeg, png, gif
- File Size: 976560 (0.97MB)
- Min Resolution: 4x4
- Max Resolution: 4096x4096
Video
- File Type: mp4, mov
- File Size: 1073741824 (128MB)
- Min Resolution: 32x32
- Max Resolution: 1920x1920
- Duration 1 - 140s

Picture
- File Type: jpeg, png, gif
- File Size: 20971520 (20MB)
- Min Resolution: 32x32
- Max Resolution: 4032x4032
Video
- File Type: mp4
- File Size: 524288000 (500MB)
- Min Resolution: 360x360
- Max Resolution: 1920x1920
- Duration: 3 - 1800s (30min)

Picture
- File Type: jpeg
- File Size: 20971520 (20MB)
- Min Resolution: 32x32
- Max Resolution: 1080x1920 / 1920x1080
Video
- File Type: mp4, mov
- File Size: 1048576000 (1GB)
- Min Resolution: 360x360
- Max Resolution: 1080x1920 / 1920x1080
- Duration: 3 - 600s (10min)

Picture
- File Type: jpeg, png
- File Size: 8388608 (8MB)
- Min Resolution: 320x320
- Max Resolution: 1440x1440
Video
- File Type: mp4, mov
- File Size: 1048576000 (1GB)
- Min Resolution: 320x320
- Max Resolution: 1920x1080
- Duration: 0.5 - 300s (5min)
- Audio Codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
- Video Codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
- Required aspect ratio is between 0.01:1 and 10:1 but we recommend 9:16 to avoid cropping or blank space.

Picture
- File Type: jpeg, png, gif
- File Size: 5242880 (5MB)
- Min Resolution: 32x32
- Max Resolution: 4032x4032

All of the restrictions above have been taken from each of the platform's API documentation, which can be found below: