Navigate media requirements with ease. Here, you'll find detailed information on the specific restrictions for media content across all our channels.
Things to consider ✅
- To create content, users will need the 'Post' permission enabled for the social media accounts they need access to
- If you're having trouble with an image or video post, or the post fails, please double-check that it meets these requirements below
In this article
- Media restrictions for Facebook
- Media restrictions for Instagram
- Media restrictions for X (Twitter)
- Media restrictions for NextDoor
- Media restrictions for Bluesky
- Media restrictions for YouTube
- Media restrictions for LinkedIn/LinkedIn Personal
- Media restrictions for TikTok Business
- Media restrictions for Threads
- Media restrictions for Twilio/WhatsApp
- Media API documentation
Media restrictions for Facebook
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For an image, Orlo supports the following:
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File Type: jpeg, png
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File Size: 4194304 (4MB)
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Min Resolution: 32x32
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Max Resolution: 4096x4096
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For a video, it's:
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File Type: mp4, mov
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File Size: 1073741824 (128MB)
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Min Resolution: 32x32
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Max Resolution: 1920x1920
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Duration 1 - 1200s (20min)
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For a reel, it's:
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File Type: mp4, mov
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File Size: 1073741824 (128MB)
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Min Resolution: 540x960
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Max Resolution: 1080x1920
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Duration 3 - 90s (A reel published as a story on a Facebook Page can not exceed 60 seconds)
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Compression – H.264, H.265
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Codec – AAC Low Complexity
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For a Story (image), it's:
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File Type: jpeg, png, gif
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File Size: 4194304 (4MB)
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Min Resolution: 32x32
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Max Resolution: 4096x4096
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For a Story (video), it's:
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File Type: mp4, mov
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File Size: 1073741824 (128MB)
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Min Resolution: 540x960
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Max Resolution: 1080x1920
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Duration 3 - 60s
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Compression – H.264, H.265
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Codec – AAC Low Complexity
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Things to consider ✅
- When uploading a PNG file, try to keep the file size below 1MB, as file sizes larger than that may appear pixelated after upload
Media restrictions for Instagram
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For an image, Orlo supports the following:
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File Type: jpeg
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File Size: 8388608 (8MB)
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Min Resolution: 320x320
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Max Resolution: 1440x2560
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For a Reel, it's:
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File Type: mp4, mov
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File Size: 314572800 (300MB)
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Min Resolution: 320x320
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Max Resolution: 1920x1080
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Duration: 3 - 900s (15m)
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Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
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Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
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Required aspect ratio is between 0.01:1 and 10:1 but we recommend 9:16 to avoid cropping or blank space.
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For a Story (image), it's:
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File Type: jpeg
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File Size: 8388608 (8MB)
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Min Resolution: 320x320
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Max Resolution: 1440x2560
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For a Story (video), it's:
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File Type: mp4, mov
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File Size: 104857600 (100MB)
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Min Resolution: 320x320
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Max Resolution: 1920x1080
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Duration: 3 - 60s
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Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
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Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
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Required aspect ratio is between 0.01:1 and 10:1 but we recommend 9:16 to avoid cropping or blank space.
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Media restrictions for X (Twitter)
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Picture
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File Type: jpeg, png, gif
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File Size: 5242880 (5MB) / 15728640 (15MB) for gifs
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Min Resolution: 32x32
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Max Resolution: 4032x4032
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Video
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File Type: mp4, mov
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File Size: 536870912 (512MB)
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Min Resolution: 32x32
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Max Resolution: 1280x1024
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Duration: 0.5 - 140s (2min 20s)
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Audio Codec: AAC LC
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Video Codec: H264 High Profile
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Video Resolution: 1280x720 (landscape), 720x1280 (portrait), 720x720 (square).
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Aspect ratio: must be between 1:3 and 3:1
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Media restrictions for Nextdoor
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Picture
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File Type: jpeg, png, gif
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File Size: 10485760 (10MB)
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Min Resolution: 32x32
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Max Resolution: 4032x4032
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Video
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File Type: mp4, mov, avi
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File Size: 524288000 (500MB)
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Min Resolution: 360x360
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Max Resolution: 1920x1920
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Duration: 3 - 1200 (20min)
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Media restrictions for Bluesky
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Picture
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File Type: jpeg, png, gif
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File Size: 976560 (0.97MB)
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Min Resolution: 4x4
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Max Resolution: 4096x4096
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Video
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File Type: mp4, mov
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File Size: 1073741824 (128MB)
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Min Resolution: 32x32
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Max Resolution: 1920x1920
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Duration 1 - 140s
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Media restrictions for YouTube
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Video
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File Type: mp4, mov
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File Size: 268435456000 (256GB)
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Min Resolution: 32x32
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Max Resolution: 1920x1920
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Duration: 0.5 - 3600
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Media restrictions for LinkedIn/LinkedIn Personal
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Picture
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File Type: jpeg, png, gif
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File Size: 20971520 (20MB)
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Min Resolution: 32x32
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Max Resolution: 4032x4032
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Video
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File Type: mp4
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File Size: 524288000 (500MB)
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Min Resolution: 360x360
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Max Resolution: 1920x1920
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Duration: 3 - 1800s (30min)
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Media restrictions for TikTok Business
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Picture
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File Type: jpeg
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File Size: 20971520 (20MB)
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Min Resolution: 32x32
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Max Resolution: 1080x1920 / 1920x1080
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Video
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File Type: mp4, mov
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File Size: 1048576000 (1GB)
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Min Resolution: 360x360
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Max Resolution: 1080x1920 / 1920x1080
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Duration: 3 - 600s (10min)
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Media restrictions for Threads
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Picture
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File Type: jpeg, png
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File Size: 8388608 (8MB)
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Min Resolution: 320x320
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Max Resolution: 1440x1440
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Video
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File Type: mp4, mov
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File Size: 1048576000 (1GB)
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Min Resolution: 320x320
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Max Resolution: 1920x1080
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Duration: 0.5 - 300s (5min)
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Audio Codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
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Video Codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
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Required aspect ratio is between 0.01:1 and 10:1 but we recommend 9:16 to avoid cropping or blank space.
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Media restrictions for Twilio/WhatsApp
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Picture
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File Type: jpeg, png, gif
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File Size: 5242880 (5MB)
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Min Resolution: 32x32
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Max Resolution: 4032x4032
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Media API documentation
All of the restrictions above have been taken from each of the platform's API documentation, which can be found below: