Maximise the impact of your Facebook and LinkedIn organic content by targeting specific follower groups. This guide outlines the benefits and provides step-by-step instructions on how to utilise this feature within the Orlo Composer.
Benefits 🙌
- Increased relevance - Using the targeting feature ensures that your content reaches the specific audiences who will benefit from it the most, leading to increased engagement rates and interaction with your content
How to target content:
1) Navigate to the 'Compose Post ✒️' icon in the top right-hand corner to load the composer.
2) Toggle the 'Targeting Options' switch to enable it ➡️ Click 'Save'. You can select targeting for both LinkedIn and Facebook or opt for a single platform based on the specific content you are sharing.
The following targeting options are available:
Facebook - Countries, Cities, Age, Relationship Status and Gender
LinkedIn - Geo Locations, Company Size, Job Function, Industry and Seniority Level