This guide will walk you through the steps of posting engaging Reels directly to your Facebook Page through the Orlo composer to share your video, helping you connect with your audience and boost your social media presence.
Things to consider ✅
❌ Trending sounds are not available through Orlo
❌ Thumbnails are not available through Orlo
❌ Collaborator options are not available through Orlo
Benefits of posting Reels through Orlo 🙌
- Tag any reels to campaigns to analyse with your other social media content
- View video stats for reels in the Marketing and Campaign report
- Have oversight of what is being posted in the content calendar for reels and see comments in the inbox
1) Navigate to the 'Compose Post ✒️' button in the top right-hand corner. This will bring down the composer tab.
2) Click on 'Select Accounts' and select your Facebook account from the dropdown menu. You can use the split posting mode to add other channels at the same time if posting across different social media channels.
3) Once you have added your Facebook account, at the top of the text area, select the 'Post/ Carousel' dropdown option and select either the 'Reels' option.
4) To upload your media for the Reel, click on the 📎 icon or the ➕ icon and select 'Upload Media' or 'Upload Video'
5) You can post reels in real-time or use the schedule option in the composer to post at a later date. To publish live, click on the 'Publish Now' button, or select the 'No Schedule Posts' dropdown and select your time and date for posting.
6) One of the benefits of posting a reel through Orlo is that you can tag this to a campaign or add a post tag to help with analysis. To do this, select the 'Campaign' or 'Post Tag' dropdown and select the campaign or post tag you wish to add.
Reels Specifications
|
File Type |
.mp4 (recommended) |
|
Aspect Ratio |
9 x 16 |
|
Resolution |
1080 x 1920 pixels (recommended). Minimum is 540 x 960 pixels |
|
Frame Rate |
24 to 60 frames per second |
|
Duration |
3 to 90 seconds. A reel published as a story on a Facebook Page can not exceed 60 seconds. |
Recommendation 💡
If you need to post your Reel natively due to API limitations, you can enable Orlo's native import feature. This feature allows you to automatically pull in any posts that have been published natively, making them visible in your content calendar. Additionally, you will have access to analytics for these posts in the reporting section.
If you're interested in activating this feature, please reach out to your Customer Success Manager (CSM) for further details!