Connecting your TikTok account to Orlo is different to other social media accounts. This guide provides the steps needed to link your TikTok account, allowing you to publish content, analyse your videos and see comments in the inbox.
Things to consider ✅
- Your TikTok account needs to be a business account to be connected to Orlo
- When posting videos via the scheduler in Orlo, users will be altered in the TikTok app when the video is ready to publish. From there, users can add any sounds or edit their post
Benefits 🙌
- See your TikTok content alongside your other social media channels in the content calendar
- Great for pre-planned content that is ready to go
- Analyse the performance of your videos in the marketing and campaign report
- Oversight of your comments on videos through the inbox
How to connect your account:
1) Navigate to the menu dropdown in the top right-hand corner ➡️ Select the 'Settings' option ➡️ Click on 'Manage Social Accounts'. Once in this area, select the TikTok Business Account and click 'Add Account'
2) Input your account details and click 'Authorize' to establish the connection. Once your account is connected you can publish your posts.
Note: You will have to enable the permissions in the user settings for TikTok for this to show on your account. See our permissions guide on how to do this.
How to post a TikTok:
1) Navigate to the 'Compose Post ✒️' button in the top right-hand corner. This will bring down the composer tab.
2) Click on 'Select Accounts' and select your TikTok account from the dropdown menu. You can use the split posting mode to add other channels at the same time if posting across different social media channels.
3) To upload your media for your TikTok video, click on the 📎 icon or the ➕ icon and select 'Upload Video'
4) You can post a TikTok video in real time or use the schedule option in the composer to post at a later date. To publish live, click on the 'Publish Now' button, or select the 'No Schedule Posts' dropdown and select your time and date for posting.
5) One of the benefits of posting your TikTok video through Orlo is that you can tag this to a campaign or add a post tag to help with analysis. To do this, select the 'Campaign' or 'Post Tag' dropdown and select the campaign or post tag you wish to add.
6) Once the post is ready to go, you will get a notification on your TikTok app to say that they're preparing the video, then a second notification when it's ready to go:
7) You can then continue to edit your TikTok video in the TikTok app adding any sounds or customisation to your video!
Available Analytics for TikTok 📈
- Likes
- Shares
- Comments
- Views