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      Account Comparison Report Glossary

      Understanding your Account Comparison Report is key to gauging your success and identifying areas of improvement, not to mention making it easier to shout about your amazing ROI. We’ve put this glossary together to ensure every part is easy to digest

      • Connections - Relevant to the social networks in the report, connections can be the amount of Twitter Followers, the amount of people who Like your Facebook Page, the amount of Connections your Company Page has on LinkedIn etc.
      • Messages In - The amount of Inbox messages you have received.
      • Messages Out - The amount of outbound posts you have created.
      • Engagement Rate - This is the total engagements on a post, which includes Reactions, Likes, Clicks, Comments and Shares (depending on the data the social networks provide), divided by the total number of Impressions. We multiply this, multiplied by 100 to express this as a percentage.
      • Sentiment - This displays the sentiment of the inbound messages the account has received, ranging from Very Negative to Very Positive.
      • Gender - Where possible, we can show the gender of the people engaging with you. This is limited by the information the social networks provide us and whether or not the person engaging with you has defined their gender on their profile.
      • Link Clicks - The number of times a sent in a post has been clicked.
      • Average Total Reach per Day - The average number of unique people who have seen your content on their screen. This is calculated by dividing the total Reach for the reported time period by the amount of days being reported on. Twitter is excluded from this calculation as this number is not provided by the network.

      Average Total Impressions per Day - The average number of times your content has been displayed on someone's screen or device. This is calculated by dividing the total Impressions for the reported time period by the amount of days being reported on, regardless of whether or not the same person views it multiple times.