Advertising Report

The Advertising Report provides you with insight into your natively managed advertising performance for your Facebook and Instagram Ads. This data is joined into a single Meta account, with the report being built in a similar manner to our Marketing Report.

The only unique addition to the build page here is the Currency selector; Please make sure you select the currency that is used in your Meta Ads accounts:

Once built, you will see an engagement summary of all of the ads that have run during that time period, with a breakdown of the different types of engagement:

Under that, we'll take a closer look at the engagement vs. spend to provide insight into the total spend for your ads and the breakdown across clicks, conversions and per mille (1,000 impressions):

Finally, the two graphs at the end of the report provide an overview of spend vs. engagement and conversion over time - these visuals can be zoomed in on by clicking and dragging so you can focus in on a particular period if required: