Instagram Hashtag Listening

Orlo Insights users with the Meta Listening package will be able to track up to 30 hashtags at once as part of any listening streams created. In order to include a hashtag and the posts that use it in a stream, you must first add the hashtag to Orlo.

Head to the My Streams page within the Insights module, and click on the Instagram Hashtags tab

From here, you will be able to see any existing hashtags that have been added to Orlo, who added them and when - as well as the ability to delete them from the list. In the top-right corner, click on +New Hashtag to set up another tag

Once you've added your hashtag to this list, you'll now need to add it to however many listening streams you would like, on the Sources section of the stream creation process. For more information on creating a listening stream, check out this article.

Once you've connected one or more hashtags to a stream, Orlo will start collecting posts from Instagram that use that hashtag. Below is an example of what the results might look like within the Insights report

Instagram API Limitations

• You must have an Instagram Business Profile connected to Orlo in order to use this feature.
• You can track up to 30 unique hashtags simultaneously, based on a rolling 7-day period. While the same hashtag can be included in multiple listening streams, the total number of distinct hashtags in use at any given time is limited to 30.
• Historical data cannot be gathered. A hashtag only becomes "active" after it has been added to Orlo and included as a source in a listening stream.
• If you Instagram account is removed or requires re-authentication, we won't be able to collect data for the time the account is unavailable.
• You will need to remove a hashtag from any streams and the Instagram Hashtags tab list, then wait 7 days before that hashtag slot becomes free to be used for another hashtag. Due to this delay, we recommend tracking less that 30 at any time in case one needs to be added quickly to track an active or urgent topic.
• We are not provided with the time a post was created, so the timestamp you see within Orlo is when we collected the post from Instagram, which may not match what is seen natively
• Author name is not provided by the Instagram API, so instead we show "Instagram Post" in place of the author.