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      Instagram Media Upload Limits

      Not sure how to format your photos or videos so they’re Insta ready? Don’t worry, we’ve got you!

      Image Specifications

      • Format: JPEG
      • File size: 8 MB maximum.
      • Aspect ratio: Must be within a 4:5 to 1.91:1 range
      • Minimum width: 320 (will be scaled up to the minimum if necessary)
      • Maximum width: 1440 (will be scaled down to the maximum if necessary)
      • Height: Varies, depending on width and aspect ratio
      • Color Space: sRGB. Images using other color spaces will have their color spaces converted to sRGB.

      Reel Specifications

      The following are the specifications for Reels:

      • Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.
      • Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
      • Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
      • Frame rate: 23-60 FPS.
      • Picture size:
        • Maximum columns (horizontal pixels): 1920
        • Required aspect ratio is between 0.01:1 and 10:1 but we recommend 9:16 to avoid cropping or blank space.
      • Video bitrate: VBR, 25Mbps maximum
      • Audio bitrate: 128kbps
      • Duration: 15 mins maximum, 3 seconds minimum
      • File size: 1GB maximum

      The following are the specifications for a Reels cover photo:

      • Format: JPEG
      • File size: 8MB maximum
      • Color Space: sRGB. Images that use other color spaces will be converted to sRGB.
      • Aspect ratio: We recommend 9:16 to avoid cropping or blank space. If the aspect ratio of the original image is not 9:16, we crop the image and use the middle most 9:16 rectangle as the cover photo for the reel. If you share a reel to your feed, we crop the image and use the middle most 1:1 square as the cover photo for your feed post.

      Story Image Specifications

      • Format: JPEG
      • File size: 8 MB maximum.
      • Aspect ratio: We recommended 9:16 to avoid cropping or blank space
      • Color Space: sRGB. Images using other color spaces will have their color spaces converted to sRGB

      Story Video Specifications

      • Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.
      • Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
      • Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
      • Frame rate: 23-60 FPS.
      • Picture size:
        • Maximum columns (horizontal pixels): 1920
        • Required aspect ratio is between 0.1:1 and 10:1 but we recommend 9:16 to avoid cropping or blank space
      • Video bitrate: VBR, 25Mbps maximum
      • Audio bitrate: 128kbps
      • Duration: 60 seconds maximum, 3 seconds minimum
      • File size: 100MB maximum