Organic/Paid Metrics

Due to the nature of the social network API's we use to collect post metrics, some values are organic only and some are a combination of organic and paid. This article outlines the different types we report on:

Organic only:

  • LinkedIn post metrics
  • Facbook post metrics
  • Facebook video metrics
  • X post metrics
  • Nextdoor post metrics

Organic & Paid Combined:

  • LinkedIn video metrics
  • X video metrics

Report Specific Caveats:

Marketing report:

  • Account Reach and Impressions are Organic