Organic/Paid Metrics

Due to the nature of the social network API's we use to collect post metrics, some values are organic only and some are a combination of organic and paid. This article outlines the different types we report on:

Organic only:

• LinkedIn post metrics
• Facebook post metrics
• Facebook video metrics
• X post metrics
• X video metrics
• Nextdoor post metrics
• Instagram Post Metrics

Organic & Paid Combined:

• LinkedIn video metrics

Report Specific Caveats:

Marketing report:

• Account Reach and Impressions are Organic