Marketing
      Back to home
      1. Help Center
      2. Analytics
      3. Marketing

      Reactions

      Not every platform treats reactions in the same way and they calculate their totals differently. Here's where you can see your reaction metric in Orlo, as well as a breakdown of the social network definitions.

      You can see the total amount of reactions a post has received either in the Outbox or within the Marketing and Campaign Report, under the Top Posts section:

      Total Reactions Calculation Definition:

      • Instagram = Likes
      • Twitter = Likes
      • Facebook = Likes (which includes both Likes and Cares) + Loves + Wow + Haha + Sorry + Angry
      • LinkedIn = Likes + Celebrate + Curious + Love + Insightful + Support

        Note: In all cases, the Reactions metric always includes Likes