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Shortened vanity URLs

This article outlines some of the terminology used when referencing Vanity URLs and how to install one.

Understanding the Terminology

  • URL: A standard website address (e.g., www.yourbrand.com/blog-post-title).

  • Vanity URL: A branded domain specifically used for marketing and identity (e.g., www.yourbrand.social).

  • Shortened URL: A condensed version of a link used to save space on social media. By default, Orlo uses orlo.uk.

  • Vanity Shortened URL: A custom, branded short domain (e.g., brand.ly) that replaces the default orlo.uk when you publish posts, helping your links look more professional and trustworthy.

 

Phase 1: Technical Configuration (DNS)

Before Orlo can use your custom domain, you must point it to our servers via your domain provider (e.g., GoDaddy, 123-reg).

1. Set the CNAME Record

The most reliable method is to create a CNAME (Alias) record. This ensures that if Orlo’s IP addresses change in the future, your vanity URL will automatically update to stay active.

Depending on where your Orlo account is hosted, point your CNAME record to the following destination:

Region Point CNAME to:
UK Accounts orlo.UK
US Accounts Orlo.US

2. Set the A Record (Optional but Recommended)

If your provider allows, create an A Record to ensure the root domain redirects correctly:

  • Host: @

  • Points to: 20.49.174.99

3. Verify Propagation

DNS changes can take up to 24 hours to take effect globally. To test if it is working, type your vanity URL into a browser address bar. If you see an Orlo "404 Page Not Found" screen, the setup is successful! (Don't worry—this screen is exactly what you should see at this stage).

Phase 2: Activation in Orlo

Once your domain is pointing to Orlo's servers, follow these steps to activate it within the platform:

  1. Click your User Icon and navigate to Settings.

  2. Under the Company Settings section, select Publish Settings.

  3. Scroll down to the Vanity URL section at the bottom of the page.

  4. Enter your new domain (e.g., brand.ly) into the box and click Save.

Note: Please allow an additional 24 hours for the new URL to fully replicate across the Orlo platform after you have clicked save.

 

Provider-Specific Instructions

Every domain registrar has a slightly different interface. Below are links to the official guides for common providers: